# A CRM or a marketing video

> HubSpot is a CRM. Runmeg is not a HubSpot alternative. Use a CRM for deals. Use Create or ReelGen when the job is a video from footage you already have.

Canonical: https://www.runmeg.com/guides/a-crm-or-a-marketing-video
Last updated: 2026-10-27

Runmeg is not a HubSpot alternative. HubSpot stores deals, email, and a marketing suite. Apollo and Clay help you build a contact list. Instantly sends cold email. Runmeg turns a clip you upload into one marketing video after you approve a plan, or into five captioned reels. It does not store deals or send email.

## How to read this

Runmeg makes Runmeg. The table says where another tool is the better buy. Prices and features on other products change; this page does not invent a number we have not published ourselves.

## Roles, not a feature-complete CRM matrix. Confirm current pricing on each vendor site.

|  | Job it is for | Runmeg instead? |
| --- | --- | --- |
| HubSpot | CRM, pipeline, email, and a marketing suite | No. Different product. |
| Apollo | Find contacts and run outbound sequences | No. Runmeg does not sell a contact database. |
| Instantly | Cold email at volume | No. Runmeg does not send email. |
| Clay | Enrich and combine lead data | No. Runmeg does not enrich CRM records. |
| Runmeg | A marketing video from a clip you already have | This is the product. |

## Why this page exists

People search for a HubSpot alternative when the suite feels early. A CRM stores deals you already have. A marketing video is a file. Runmeg is the file. It is not the database, and this page should not be read as a reason to skip a CRM you actually need.

## What to do with the video

Download it and post it yourself. If someone replies, that conversation belongs in whatever you use to track deals, even a note. Runmeg does not sync to HubSpot.

## Where Runmeg fits

### A file you can post

Create makes one video after you approve the plan. ReelGen makes five captioned reels. You download them. That is not a pipeline.

### You can start before you have a CRM

Free start with 10,000 credits. Runmeg Creator is $29.99/month. Runmeg Operator is $49.99/month. A video does not require a deal stage. A CRM does not require a video. Buy the one whose job you have.

## Where Runmeg is the wrong tool

### Not a HubSpot replacement

Runmeg has no deal pipeline, no contact database, no landing pages, no ads, and no marketing automation.

### Not outbound email

Apollo and Instantly email strangers from a list. Runmeg will not do that.

## How to pick

- Need deals, stages, and a team inbox? Use HubSpot or another CRM.
- Need a list of contacts and a sequence? Look at Apollo or Instantly.
- Need to stitch data sources together? Look at Clay.
- Need a marketing video from footage you already have? Use Runmeg, then track any real deal in a CRM if you have one.

## FAQ

### Is Runmeg a HubSpot alternative?

No. HubSpot is a CRM and a marketing suite. Runmeg makes a video from a clip you upload. Use a CRM when you have deals to track.

### What should a startup use before it has customers?

If the missing piece is a pipeline, pick a CRM. If the missing piece is something to post from footage you already filmed, use Create or ReelGen. They are not substitutes.

### Does Runmeg sync to HubSpot?

No.

### Does Runmeg send cold email?

No. It does not send email, DMs, or posts.


Runmeg pricing: Free start with 10,000 credits. Runmeg Creator is $29.99/month. Runmeg Operator is $49.99/month.

## Related
- [First customers for a SaaS](https://www.runmeg.com/guides/first-customers-for-saas)
- [Best marketing tools (2026)](https://www.runmeg.com/blog/best-marketing-tools-2026)
- [Create](https://www.runmeg.com/features/create)