# Turn a product demo into a marketing video

> What to do with a demo or webinar you already recorded. Clip it, or hand a shorter clip to Create or ReelGen. You still post the file.

Canonical: https://www.runmeg.com/guides/a-product-demo-into-a-marketing-video
Last updated: 2026-10-29

Keep the moment where the product does the job. A long recording can be cut by a clipper, or you can send a shorter clip to Create for one video after you approve, or to ReelGen for five captioned reels. Do not add a result that was not in the demo.

The demo is the footage. The marketing video is a file with one claim on it.

## What to keep

The click, the before and after, the sentence a customer actually asked. Cut the setup if it does not change the claim. A caption should name what the viewer just saw.

## Where Runmeg fits

Create for one video from a clip up to 3 minutes, after a plan. ReelGen for five reels from the upload. If the recording is long and you want to edit it yourself, use an editor. Runmeg is not the timeline.

## Related
- [Tools for a product demo](https://www.runmeg.com/guides/best-tools-for-a-product-demo-video-2026)
- [Is this clip worth using?](https://www.runmeg.com/guides/is-this-clip-worth-using)