# Captions that use your brand

> A caption should use the memory you can edit: the offer, the nouns, and the bans. It should not sound like a template.

Canonical: https://www.runmeg.com/guides/captions-that-use-your-brand
Last updated: 2026-10-29

ReelGen writes five captions from memory and from the moment on screen. Create's plan does the same for one video. If memory is wrong, the caption is wrong. Edit the fact. Do not try to out-prompt a stored sentence. You still post the file.

The brand is not a tone slider. It is the facts you left in memory.

## What a caption may use

- The offer and the limit in memory.
- What the clip actually shows.
- A noun your customers use, if you stored it.

## What it may not use

- A metric you have not published.
- A customer quote you did not supply.
- A claim you banned, even if it would perform.

## Questions

### Why do five reels sound the same?

They share one memory. If the memory is one adjective, the captions will be one adjective. Add a fact or a ban.

### Can I edit the caption after?

You can reject the file and fix memory before the next run. The downloaded file does not change by itself.

## Related
- [Edit brand memory](https://www.runmeg.com/guides/how-to-edit-brand-memory)
- [ReelGen](https://www.runmeg.com/features/reelgen)