# How Runmeg learns your voice

> What Runmeg reads, what memory stores, what a video is allowed to claim, and the things it will not do.

Canonical: https://www.runmeg.com/guides/how-runmeg-learns-your-voice
Last updated: 2026-10-29

Runmeg reads your site and the public LinkedIn, X, and Instagram posts you connect. It stores that in memory you can edit or delete. Create and ReelGen use that memory. You approve a plan before a video is made, and you publish the file yourself. Runmeg does not autopost, reply, like, follow, or DM, and it does not invent a customer quote or a metric you did not supply.

The voice is a profile you can open. It is not a hidden prompt, and it is not permission to publish.

## What it reads

The site is the offer. The public posts are the habits: sentence length, words you repeat, words you never use, whether you write as I or as we. Onboarding asks you to connect the accounts you want included. A private message, a draft you never published, and a customer's closed ticket are not part of this. If it is not public, it is not the voice.

You should read memory after it is built, the way you would read a new hire's notes. Delete a sentence that overstates the product. Add a ban. If you skip this, the error becomes the house style, because the next video will imitate it. Memory is editable on purpose. A brand you cannot see is a guess.

- The pages on your site that state the offer and the limit.
- Public posts on the networks you choose to connect.
- Your later edits: bans, deletions, and posts you mark as the ones to imitate.
- Not your inbox, not private customer data, not a number you have not published.

## What memory is used for

Memory is the brief. Create uses it to write a plan for one video on a clip you upload. Nothing renders until you approve that plan. ReelGen uses it to caption five moments from one upload. None of that is publishing. Publishing is you, after you have watched the file. If a plan drops a limit you wrote into memory, put the limit back or do not approve.

The file is your footage with a line on it. You download it and you decide. A render finishing is not an approval, and it is not a new shot. Create does not invent footage. ReelGen does not invent footage.

## What you should correct

Correct claims, not vibes. 'Do not say we replace the CRM' teaches the next video. 'Make it punchier' teaches nothing, and the next line will get louder. When a post performs, add the fact to memory only if you would still sign it. A post that performed because it overclaimed is a bad example. It will be imitated.

Correct the pile, too. If a product video said I, memory mixed the founder with the company. Split them. The next plan will not guess the split from one scolding in a chat if the stored fact is still mixed.

```
A useful edit to the profile

Delete: "Runmeg replaces your marketing stack."
Add to never-say: replace, unlock, game-changer.
Add as a limit: we do not post, email, or DM for you.
Keep: the sentence on the homepage about the video using the brand.

Do this before the next Create plan. Do not try to out-prompt a stored sentence.
```

## What it never does

It never publishes. Approving a plan is not a scheduler that fires. It never replies, likes, follows, or sends a DM. It never invents a customer, a logo, a shot, or a metric to make a video more impressive. If the proof is not in memory or in the footage, the line should not contain it. Treat a missing proof as a reason to cut the sentence, not as a gap the model should fill. A fact you would not say on a call does not belong in the next caption.

### No autopost

You move the file to LinkedIn, X, Instagram, TikTok, or YouTube.

### No engagement bots

Likes, follows, replies, and DMs stay on your account, done by you.

### No invented proof

A number that was not in the brief or the footage does not get rounded up.

### No hidden voice

You can read the profile, edit it, and delete it.

## Where this is the wrong product

If you want a tool that posts on a schedule, Runmeg will lose that comparison on purpose. If you want an avatar, HeyGen is the closer aisle. If you want to edit the recording yourself, Descript is the closer aisle. Runmeg turns a clip you already have into a marketing video, using memory you can edit. It is not trying to be the whole stack.

## Questions

### Does Runmeg train a public model on my posts?

Memory is yours to edit and delete. Do not put anything in it you would not want used on a video. Private customer data does not belong there.

### What if the profile is wrong on day one?

Edit it before you approve a plan. A wrong sentence is cheap to delete and expensive once it is burned into a video.

### Can I run a personal voice and a product voice?

Yes. Keep them in separate workspaces. A video should be obvious about which one it is. If it is mixed, do not post it.

### Does approving a plan publish the video?

No. Approval makes the file. You still download it and post it yourself.

## Related
- [Edit brand memory](https://www.runmeg.com/guides/how-to-edit-brand-memory)
- [LinkedIn videos in the brand](https://www.runmeg.com/guides/linkedin-videos-that-sound-like-the-brand)
- [Marketing in your voice](https://www.runmeg.com/guides/marketing-in-your-voice)