# How to edit brand memory

> Read memory, ban a claim, and correct a fact before Create or ReelGen writes the next video.

Canonical: https://www.runmeg.com/guides/how-to-edit-brand-memory
Last updated: 2026-10-24

Open memory before you approve a plan. Delete a sentence that overstates the product. Add a ban for a phrase you would not say. Add a missing limit. Create and ReelGen use what remains. Saving a fact does not publish anything.

The walkthrough. The other page explains what is read. This one is what you change.

## A pass that is worth doing

1. **Read the offer.** If it does not match the site, fix the site or fix the fact. Do not leave both.

2. **Ban a claim.** A sentence like 'we replace the CRM' should be deleted, not softened.

3. **Add the limit.** What you do not do belongs in memory, or the next caption will imply it.

## What an edit does not do

It does not post. It does not rewrite a video you already downloaded. The next plan should follow the edit. If it does not, do not approve it.

## Related
- [How Runmeg learns the brand](https://www.runmeg.com/guides/how-runmeg-learns-your-voice)
- [Memory](https://www.runmeg.com/features/memory)