# Marketing in your voice

> Voice means the brand memory that Create and ReelGen use on a video. It is not a post writer.

Canonical: https://www.runmeg.com/guides/marketing-in-your-voice
Last updated: 2026-10-29

Marketing in your voice means the plan and the captions use your product, your proof, and your limits. Runmeg stores that in memory you can edit. Create and ReelGen use it on footage you upload. You still publish the file. It does not write a week of posts.

A voice is the facts and the limits stored in memory. A generic caption is what you get when that memory is empty or wrong.

## What the voice is

It is not an adjective like friendly. It is the offer on the site, the words you repeat, and the claims you banned. Create writes the plan from that. ReelGen writes the captions from that.

## Why a generic line fails

It could belong to the company next to you. Readers skip it because nothing in it is yours. A wrong claim is worse: you spend the next call walking it back. Edit memory before you approve.

## Questions

### Does Runmeg write LinkedIn posts?

No. It writes on a video you upload. You post the file if you want a post.

### Can I change the voice?

Yes. Memory is editable. Delete a fact and it should not return in the next plan.

## Related
- [How Runmeg learns the brand](https://www.runmeg.com/guides/how-runmeg-learns-your-voice)
- [Captions that use your brand](https://www.runmeg.com/guides/captions-that-use-your-brand)