Comparison
Short answer: Judge an AI agent for marketing reels on four things: it remembers your offer between runs, the caption uses your words, you can download the file without granting permission to post, and you can delete a wrong memory. If it fails those, it is a reel button with a chat box. Do not buy an agent at all if you have one clip and you already know the sentence.
The best agent is the one that remembers the product, returns a file, and still lets you say no. A leaderboard of brand names will not tell you that.
A useful agent can show you the voice it stored. You can edit a sentence or delete one. The next reel changes because of that edit. The caption names something a competitor could not honestly say. The render is a file in your downloads, not a notification that you are live. When it is wrong, the error is visible, so you can correct the memory instead of wrestling a prompt.
It also knows the limit of a reel. It will not turn one hedged sentence into five absolute claims just because you asked for a batch. A batch of five is a review set. The useful behavior is five attempts at the truth, not five escalations.
A weaker agent forgets you. Every session starts with 'describe your brand in a few words,' and the captions drift back to the same adjectives. It may still cut the video well. Cutting is not the test you came for if the search was for an agent. Call it a clip tool and judge it as one. That can still be a buy. It is a different buy.
A weaker agent also hides the publish button inside the happy path. 'Share' is the primary action and 'download' is a menu. You will eventually post something you meant to rewrite, because the interface assumed posting was the goal. Prefer the product that treats download as the normal ending.
Do not buy one for a single caption you have already written. An editor will place it faster than you can onboard a voice. Do not buy one to avoid having a point of view. If the homepage is vague, the agent will be vague at scale, which is worse than vague once. Do not buy one because a thread said agents are the new editors. You still need a person who can spot a false number.
Do not buy one that refuses to work unless it can post, follow, or DM. Those permissions are not required to cut a video. They are a different product wearing a reel costume.
Use your footage and your site, not the sample project. Ask for a batch. Read the lines next to the homepage. Delete one sentence from the memory and run it again. The second run is the test. If the deleted claim returns, you do not have memory. You have a prompt that flatters you.
Second-run test Run 1: a line says "we replace your CRM." You delete that claim from the stored voice. Run 2: the same video. Pass: the new line does not revive the claim. Fail: the claim returns because it was in the audio and the memory was ignored. Fail, other kind: the tool will not show you where the claim was stored.
Runmeg stores a voice from your site and the socials you connect, and you can edit or delete it. ReelGen uses that voice on a video you upload and returns captioned files. One run is five reels. You download them and post the ones that pass the test above. It does not publish, it does not invent a presenter, and it is not a timeline editor. If the rubric's 'do not buy an agent' cases describe you, do not buy Runmeg for this job either. Use an editor.
We are not a neutral directory of every agent on the market. The rubric is the part you can reuse on anyone, including us.
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