Memory

How to edit brand memory

Short answer: Open memory before you approve a plan. Delete a sentence that overstates the product. Add a ban for a phrase you would not say. Add a missing limit. Create and ReelGen use what remains. Saving a fact does not publish anything.

A pass that is worth doing

  1. 01

    Read the offer

    If it does not match the site, fix the site or fix the fact. Do not leave both.
  2. 02

    Ban a claim

    A sentence like 'we replace the CRM' should be deleted, not softened.
  3. 03

    Add the limit

    What you do not do belongs in memory, or the next caption will imply it.

What an edit does not do

Related