Checklist
Is this clip worth using?
Short answer: Use the clip if it shows the product doing one job, the audio or the screen is clear enough to follow, and you can say the claim without inventing a number. Skip it if it is a logo, a meeting that never shows the product, or footage you would not post.
A bad clip becomes a polished bad caption. Decide before you run it.
Use it
- The product is on screen, doing one thing.
- You could explain that thing in one sentence you already believe.
- The clip is yours, and it is under 3 minutes for Create.
Skip it
- It is a title card, a logo, or a face with no product.
- The only way to make it useful is to invent a result.
- You would not put it on the account even if the caption were perfect.